Reverse auctions gained popularity with the emergence of internet-based online auction tools that enabled multiple sellers to connect with a buyer on a real-time basis. Today, reverse auctions are used by large corporations and government entities as a competitive procurement method for raw materials supplies, product supplies and services like accounting and customer service.
Reverse auctions are amazingly quick and save time researching market.
The buyer puts forth his requirements thus avoiding wastage of time and resources from either side.
The buyer can easily compare products and decide on the perfect fit.
The buyer gets the best price for the product.
The seller does not need to create a shop to sell their product/services.
Online portals are able to connect buyers and sellers in real time.